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TasteLab.id Consulting is a boutique F&B consultancy based in Indonesia, specializing in concept development, operations, and management systems.
Our team brings decades of hands-on experience in restaurants, cafés, and hospitality brands—bridging creativity with operational excellence.

We believe every great dining experience starts with a clear concept, efficient systems, and passionate people.

At TasteLab, we turn culinary vision into business reality.

Building Better Restaurants, One Concept at a Time

At TasteLab.id Consulting, we help food and beverage brands turn ideas into profitable, operationally sound businesses.

From concept creation to day-to-day systems, we provide the structure, insight, and strategy to make your restaurant thrive

Why TasteLab.id
  • 35+ years of combined F&B experience
  • Hands-on guidance from concept to launch
  • Proven track record across top restaurant brands
  • Bespoke consulting tailored to your business

Concept Development

Transform your idea into a solid business model.
We guide you from brand story to menu strategy, ensuring your concept stands out and connects with your target market.
Includes:
  • Brand identity & positioning
  • Concept storytelling & market alignment
  • Menu design & pricing strategy
  • Interior and service direction

Operational Systems

Set up the foundation for long-term success.
We design workflows, SOPs, and staff systems that keep your operations consistent and efficient.
Includes:
  • Standard Operating Procedures (SOPs)
  • Kitchen and service flow design
  • Supplier setup and cost control
  • Training systems and manuals

Restaurant Management & Optimization

Take control of performance and profitability.
Our team audits existing operations, identifies bottlenecks, and implements strategies to boost revenue and service quality.
Includes:
  • Operational audits
  • P&L and cost management
  • Service quality improvement
  • •Leadership and management coaching

Pre-Opening & Launch Support

From blueprint to grand opening, we guide you through every phase.
We make sure your pre-opening is smooth, structured, and ready for long-term growth.
Includes:
  • Pre-opening checklist and timeline
  • Staff hiring and training
  • Launch operations and soft opening strategy
  • Post-opening performance review
 

PT Atria Brilian Mitratama
Gedung Office 8, Level 18-A
Jl. Senopati no. 8B, Kawasan SCBD
Jakarta Selatan, 12190